Principle Job Opportunities in digital marketing–
Digital Marketing Director or Digital Director:
This role is one of the highest job positions in the field of digital marketing. To achieve this position, you must have at least 5-7 years of experience in Digital Marketing. The Director / Director of Digital Marketing deals with global marketing development strategies that will generate more traffic, conduct digital marketing campaigns, make improvements to the website and update it periodically, etc.
Social Media Marketing Executive and Social Network Manager:
The work role in social networks is one of the greatest jobs, but it is not only with tweeting and Facebook, there is more. As a Social Media Executive, you must hand with the latest trends in all social networks and planning strategies accordingly, coordinate with the content creation team on a regular basis, and create quality content or videos, etc. Creativity is a necessity for this work role.
SEO Executive / Expert:
A well-designed website might not help if the company does not have a professional who can promote it and, therefore, the company hires SEO executives to make sure the website is getting traffic and its Google rankings getting improved. They should make sure that the content of the website is easy to search on Search Engines.
Expert in PPC / SEM:
The sometimes useful and sometimes irritating ads mentioned above are created by these people. They generate a large number of potential customers for the company and, therefore, there is a high demand for PPC professionals. As a PPC / SEM expert, you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copy and graphics, etc.
Content Marketer:
If you think you can write better than what already exists on the web, then you are perfect for this role. The responsibilities of a content marketer include the creation of content that has all the qualities to be viral, ensure that the content is promoted well through SEO, coordinating with other teams and incorporating their entries into the content, following the trends of content, etc. For content marketing, you will need an impeccable knowledge of the English language along with a lot of creativity.
Other Job roles:
There are many other roles or designations in Digital Marketing that depend on the company and its requirements. Some of them are:
Digital Marketing Strategist
Analytics manager
Email Marketing Manager
Event Marketing Manager