Tag: digital marketing jobs

Why do you create Backlinks?

Backlinks are a fundamental aspect of search engine optimization (SEO) and play a crucial role in determining a website’s credibility, authority, and visibility on search engine results pages (SERPs). Here’s why creating backlinks is important:

  1. Search Engine Ranking: Backlinks are considered as”votes of confidence” from other websites. When reputable websites link to your content, search engines like Google interpret it as a signal that your content is valuable and relevant. This can elevate rankings in search engine results.
  2. Authority and Credibility: Backlinks from reputable and authoritative websites in your industry or niche can enhance your website’s perceived authority and credibility. This can influence how both search engines and users view your content.
  3. Direct Traffic Boost: Backlinks serve as a medium for direct referral traffic to your website. When users click on these links found on other sites, they are directed to your website. It improves your website’s visibility and expands the opportunities for your website to be seen and engaged with by a wider audience.
  4. Indexing and Crawling: Backlinks can help search engine crawlers discover and index new content on your website more quickly. When search engine bots follow backlinks from other sites to your content, it helps them understand the structure and content of your website.
  5. Relationship Building: Building backlinks often involves reaching out to other websites and building relationships with webmasters, bloggers, and influencers in your industry. These relationships can lead to collaborative opportunities, guest posting, and other forms of cross-promotion.
  6. Reduced Traffic Source Dependence: Relying only on one traffic source carries risks. Backlinks provide a way to diversify your traffic sources, reducing dependence solely on search engines for traffic and exposure.
  7. Brand Exposure: When your content is linked from reputable sources, it exposes your brand to a broader audience. This can help in brand recognition, audience growth, and potentially attracting new customers or clients.
  8. Long-Term Benefits: Quality backlinks can continue to drive traffic and enhance SEO over the long term. Unlike other SEO tactics, the benefits of quality backlinks are less likely to diminish quickly.

Bonus: It’s crucial to know that not all backlinks are equal. Quality matters more than quantity. Backlinks from spammy or low-quality websites can actually harm your SEO efforts. Focus on building organic, relevant, and natural backlinks from reputable sources to achieve the best results.

Digital Marketing Job Roles

Principle Job Opportunities in digital marketing–

Digital Marketing Director or Digital Director:

This role is one of the highest job positions in the field of digital marketing. To achieve this position, you must have at least 5-7 years of experience in Digital Marketing. The Director / Director of Digital Marketing deals with global marketing development strategies that will generate more traffic, conduct digital marketing campaigns, make improvements to the website and update it periodically, etc.

Social Media Marketing Executive and Social Network Manager:

The work role in social networks is one of the greatest jobs, but it is not only with tweeting and Facebook, there is more. As a Social Media Executive, you must hand with the latest trends in all social networks and planning strategies accordingly, coordinate with the content creation team on a regular basis, and create quality content or videos, etc. Creativity is a necessity for this work role.

SEO Executive / Expert:

A well-designed website might not help if the company does not have a professional who can promote it and, therefore, the company hires SEO executives to make sure the website is getting traffic and its Google rankings getting improved. They should make sure that the content of the website is easy to search on Search Engines.

Expert in PPC / SEM:

The sometimes useful and sometimes irritating ads mentioned above are created by these people. They generate a large number of potential customers for the company and, therefore, there is a high demand for PPC professionals. As a PPC / SEM expert, you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copy and graphics, etc.

Content Marketer:

If you think you can write better than what already exists on the web, then you are perfect for this role. The responsibilities of a content marketer include the creation of content that has all the qualities to be viral, ensure that the content is promoted well through SEO, coordinating with other teams and incorporating their entries into the content, following the trends of content, etc. For content marketing, you will need an impeccable knowledge of the English language along with a lot of creativity.

Other Job roles:

There are many other roles or designations in Digital Marketing that depend on the company and its requirements. Some of them are:

Digital Marketing Strategist

Analytics manager

Email Marketing Manager

Event Marketing Manager

Is Digital Marketing a good career option to start with?

Digital Marketing in India has a tremendous career today. It’s a good career choice for people from any background. Almost every business has to concentrate on Digital Marketing for their products and services.

Why Digital Marketing?

Today People spend a good time on mobiles and social media. In this busy life, mobile phones and the internet have become a one-stop partner for listening to music, online shopping, booking cabs, food ordering, financial transactions, connecting with peers on Social Networking sites, reading e-papers, etc. so if people spend more time digitally then marketing is all about reaching people where they spend time. Therefore, Digital Marketing is very important for every business these days.

No matter what business you do, Digital marketing is a necessity. There has been immense growth in digital marketing in India. The digital economy is growing much faster than the traditional economy and firms that engage in online trading are more likely to be creating jobs.

With the benefits like cost-effectiveness, instant response, flexibility, convenience, effectiveness Digital marketing is making a strong impact in the world of marketing and advertising. There are several reasons to choose Digital Media Marketing. Here I have tried to mention ample points to choose Digital Marketing as a career option.

Reasons depicting Digital Marketing is a good career option:

  1. You can do work from home as a Freelancer.
  2. You can earn from Google Adsense without spending a plenty of money as a blogger.
  3. You can earn from Amazon, Flipkart and Facebook etc. without investing any money.
  4. You can earn from Youtube to promote your own video content.
  5. You can generate leads and sell to different companies from home.
  6. You can do affiliate marketing and earn commissions.
  7. You can reach your targeted customer and increase your sale without too many efforts.
  8. You can start your own business.
  9. Growing demand for jobs in India.
  10. You can become a professional marketer and work in companies.
  11. Pay Scales are good
  12. Digital Marketing is growing faster than Traditional Marketing.
  13. Digital Marketing career in India is one of the high paying careers in India. A fresher can start his career in digital marketing and can get a high paying job.

Digital marketing is itself a revolution. In a modern era like ours, fetching money from digital media has become a priority. Also selecting digital media marketing is a great career prospect since it gives you ample opportunities to select from.