Category: Digital Marketing

Why do you create Backlinks?

Backlinks are a fundamental aspect of search engine optimization (SEO) and play a crucial role in determining a website’s credibility, authority, and visibility on search engine results pages (SERPs). Here’s why creating backlinks is important:

  1. Search Engine Ranking: Backlinks are considered as”votes of confidence” from other websites. When reputable websites link to your content, search engines like Google interpret it as a signal that your content is valuable and relevant. This can elevate rankings in search engine results.
  2. Authority and Credibility: Backlinks from reputable and authoritative websites in your industry or niche can enhance your website’s perceived authority and credibility. This can influence how both search engines and users view your content.
  3. Direct Traffic Boost: Backlinks serve as a medium for direct referral traffic to your website. When users click on these links found on other sites, they are directed to your website. It improves your website’s visibility and expands the opportunities for your website to be seen and engaged with by a wider audience.
  4. Indexing and Crawling: Backlinks can help search engine crawlers discover and index new content on your website more quickly. When search engine bots follow backlinks from other sites to your content, it helps them understand the structure and content of your website.
  5. Relationship Building: Building backlinks often involves reaching out to other websites and building relationships with webmasters, bloggers, and influencers in your industry. These relationships can lead to collaborative opportunities, guest posting, and other forms of cross-promotion.
  6. Reduced Traffic Source Dependence: Relying only on one traffic source carries risks. Backlinks provide a way to diversify your traffic sources, reducing dependence solely on search engines for traffic and exposure.
  7. Brand Exposure: When your content is linked from reputable sources, it exposes your brand to a broader audience. This can help in brand recognition, audience growth, and potentially attracting new customers or clients.
  8. Long-Term Benefits: Quality backlinks can continue to drive traffic and enhance SEO over the long term. Unlike other SEO tactics, the benefits of quality backlinks are less likely to diminish quickly.

Bonus: It’s crucial to know that not all backlinks are equal. Quality matters more than quantity. Backlinks from spammy or low-quality websites can actually harm your SEO efforts. Focus on building organic, relevant, and natural backlinks from reputable sources to achieve the best results.

SEO hacks and tips to improve SERP Ranking

Here are ten SEO hacks that can help you improve your website’s search engine visibility and performance:

  1. Keyword Research and Optimization:
    • Perform comprehensive keyword research to pinpoint relevant and high-traffic keywords within your industry.
    • Identify common queries associated with your niche and create content that provides direct and precise answers to their queries.
    • Optimize your content, titles, headings, and meta descriptions with these keywords.
  2. Optimize for Featured Snippets:
    • Identify common questions related to your industry and create content that directly answers them.
    • Structure your content in a concise, clear format that’s suitable for featured snippets.
  3. Improve Page Loading Speed:
    • Optimize images, minimize code, and use browser caching to improve page load times.
    • Faster-loading pages lead to better user experience and improved search rankings.
  4. Mobile-Friendly Design:
    • As Google gives priority to mobile-first indexing, so make sure that your website is responsive and mobile-friendly.
  5. Secure Your Website with HTTPS:
    • Switch to HTTPS to encrypt user data and improve security, which is also a ranking factor.
  6. Quality Backlinks:
    • Focus on acquiring quality backlinks from authoritative and relevant websites in your industry.
  7. Internal Linking:
    • Implement a strong internal linking structure to guide users and search engines to important pages.
  8. Optimize Images:
    • Compress images to minimize file sizes while maintaining their quality.
    • Do not forget to add descriptive alt text for images to improve their accessibility and SEO.
  9. Long-Form Content:
    • Create comprehensive, high-quality long-form content that provides in-depth information on a topic.
    • Longer content often attracts more backlinks and engagement.
  10. Regularly Update Content:
    • Keep your content up-to-date and relevant. Google rewards fresh content.
    • Regular updates show that your site is current and valuable to users.

Remember that SEO is a continuous process, and results may take time to manifest. These hacks can provide a solid foundation for your SEO strategy, but it’s essential to keep learning and adapting to the evolving landscape of search engine optimization.

How do I create Original Content for my Website?

To keep your audience engaged and drive traffic to your Website, Creating original content can be a rewarding and effective way. Here are some steps to help you generate Original Content:

  1. Identify your Target Audience: Determine who your content is intended for, as this will help you customize your topics to appeal to your specific audience.
  2. Analyze: Before creating content, research topics related to your website’s niche. Look for trending subjects, and Customer’s interests, and check for any information gaps, and think of unique angles that haven’t been extensively covered. This will help you to add valuable and original insights.
  3. Build a Content Strategy: Create a plan that outlines the content types you want to produce, such as articles, blog posts, videos, infographics, or podcasts.
  4. Brainstorm Ideas: Use various techniques, such as mind mapping, keyword research, competitor analysis, and social media listening, to generate a list of potential topics. Focus on providing valuable information, solving problems, or addressing common questions within your niche.
  5. Add your Unique Perspective: When writing about a topic, embrace your own experiences, insights, and opinions. This customization will differentiate your content and make it more engaging and conveying to your audience.
  6. Create High-Quality Content: Ensure that your content is well-researched, well-written, and free of grammatical errors. Consider using a consistent and professional tone throughout your website.
  7. Use Visual Elements: Boost your content by including relevant images, videos, infographics, and other visual aids. These elements can make your content more appealing.
  8. Encourage User-generated Content: Allow your audience to contribute to your website through comments, guest posts, or testimonials. This can provide fresh perspectives and increase engagement.
  9. Stay up to date: Keep updated of industry trends, news, and developments within your niche. Incorporate current and relevant information into your content to maintain its freshness and originality.
  10. Promote and Share Your Content: Once you’ve published your content, make sure to promote it through various channels, such as social media, email newsletters, forums, and relevant online communities. Engage with your audience and encourage them to share your content as well.

Remember that generating original content requires time, effort, and creativity. Be consistent, listen to your audience’s feedback, and continuously refine your content strategy to provide the best possible value to your website visitors.

Digital Marketing Job Roles

Principle Job Opportunities in digital marketing–

Digital Marketing Director or Digital Director:

This role is one of the highest job positions in the field of digital marketing. To achieve this position, you must have at least 5-7 years of experience in Digital Marketing. The Director / Director of Digital Marketing deals with global marketing development strategies that will generate more traffic, conduct digital marketing campaigns, make improvements to the website and update it periodically, etc.

Social Media Marketing Executive and Social Network Manager:

The work role in social networks is one of the greatest jobs, but it is not only with tweeting and Facebook, there is more. As a Social Media Executive, you must hand with the latest trends in all social networks and planning strategies accordingly, coordinate with the content creation team on a regular basis, and create quality content or videos, etc. Creativity is a necessity for this work role.

SEO Executive / Expert:

A well-designed website might not help if the company does not have a professional who can promote it and, therefore, the company hires SEO executives to make sure the website is getting traffic and its Google rankings getting improved. They should make sure that the content of the website is easy to search on Search Engines.

Expert in PPC / SEM:

The sometimes useful and sometimes irritating ads mentioned above are created by these people. They generate a large number of potential customers for the company and, therefore, there is a high demand for PPC professionals. As a PPC / SEM expert, you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copy and graphics, etc.

Content Marketer:

If you think you can write better than what already exists on the web, then you are perfect for this role. The responsibilities of a content marketer include the creation of content that has all the qualities to be viral, ensure that the content is promoted well through SEO, coordinating with other teams and incorporating their entries into the content, following the trends of content, etc. For content marketing, you will need an impeccable knowledge of the English language along with a lot of creativity.

Other Job roles:

There are many other roles or designations in Digital Marketing that depend on the company and its requirements. Some of them are:

Digital Marketing Strategist

Analytics manager

Email Marketing Manager

Event Marketing Manager

SEO Audit Checklist

To do checklist while doing SEO audit of a website or web page-

Search Engine Optimization (SEO) is a technique used to increase the visibility of a website on a search engine’s result page. Performing an SEO audit of your website is very important to keep your website up-to-date, to rank better, to get more traffic, and many other reasons by identifying the areas that need improvement so that you can take actions accordingly in order to correct them.

SEO audit the process of analyzing all the factors that affects the visibility of your website in search engines. It checks for site errors and evaluate the friendliness of website.

Here are the preferable parameters that you should consider in your checklist ( included how to perform SEO audit respectively) :

  • Meta tags- Title, Description, H1 tag

Check the titles and descriptions unique for each web page and within the specified size limit.

H1 tag- H1 is the title or headline of a particular page. The most important heading tag is H1 tag and the least important is H6 tag.

Use H tags with each of your main article headings. H1 for the main heading and then h2,h3,..till h6 but do follow the hierarchy. Do not skip any of the tag numbers ( like h1,h2,h5) otherwise, it will break the heading structure, which is not good for SEO.

  • Content- The content of your website should be unique. you can use copyscape tool to check the uniqueness of content of all pages.
  • Quality Content- A quality content plays a vital role in page ranking. It means your content should be relevant, updated,user friendly, grammatically correct and no spelling error. you can use Grammarly  tool to check it.
  • URL Structure- Check if the URL of each page is unique, have keyword and properly formatted.
  • URL Canonicalization- Canonicalization is the process of picking the best URL when there are several Choices,and it usually refers to home page. Set a canonical URL for all pages.
  • ALT tag & Image optimization- All images need to have the ALT tag defined. Text should describe what the image is about.
  • Internal & External links- Check if each page has 2-10 internal links. Pages you want to rank better in search should have greater number of Internal links. Internal links also help you to control bounce rate.
  • Broken links- Check for your website does not contain any broken link. There are many tools where you can check for broken links. Fix them if any by taking corrective actions or doing 301 redirects to a valid URL.
  • Anchor text- Use words smartly in anchor text. The word contained in the anchor text helps to determine the   ranking that page will receive from search engines.
  • ROBOTS.TXT file- Robots.txt file instructs search engine crawlers which pages need to be crawled and which  not. A mistake in robots.txt can create serious indexing issues.
  • Website Structure- Check if your website structure is SEO friendly. It should follow latest standards, should catch user engagement, properly structured breadcrumb, logo, articles, bold text, etc.
  • Breadcrumb- Activate a Breadcrumb menu. Breadcrumb navigation allows website visitors to keep track of their location following the hierarchy of website. [Eg:  Home> blogs> about> contact ]
  • 404 Page- Check if your 404 page is optimized. It is the page shown to visitors when they reach a page that is not found on your website.
  • 301 redirects- If you have moved or changed any of your web pages then use 301 redirect.
  • Http or Https- Https is the secure version of http. Your website URLs should start with https. It means your website have a secured certificate installed. It will increase your website ranking because google prefers trusted and certified sites.
  • Page speed- Make sure your website page loading speed should be fast enough and preferably faster than your competitors. You can use tools like Page insights, GTmetrix or other trusted tools.
  • Mobile friendly website- For obvious reason, with the increase use of mobile devices you should make your website mobile friendly, so that your website do not lose the traffic and ranking.
  • Keyword Density- It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
  • XML Sitemap- Optimize your XML Sitemap. Check XML sitemap of all your website important pages submitted to google search console.
  • Search Console or Webmaster Tools- Check your website is registered with Google Search Console and Bing Webmaster tools.
  • Language- Configure multilingual SEO if your website is available in more than one language.
  • Backlinks- Check number and type of backlinks. A backlink is a hyperlink on a third-party web page that links back to web page on your site. Find opportunities to acquire new high quality backlinks.
  • Competitor Analysis- Perform Competitor site analysis. Use SEMrush.

Is Digital Marketing a good career option to start with?

Digital Marketing in India has a tremendous career today. It’s a good career choice for people from any background. Almost every business has to concentrate on Digital Marketing for their products and services.

Why Digital Marketing?

Today People spend a good time on mobiles and social media. In this busy life, mobile phones and the internet have become a one-stop partner for listening to music, online shopping, booking cabs, food ordering, financial transactions, connecting with peers on Social Networking sites, reading e-papers, etc. so if people spend more time digitally then marketing is all about reaching people where they spend time. Therefore, Digital Marketing is very important for every business these days.

No matter what business you do, Digital marketing is a necessity. There has been immense growth in digital marketing in India. The digital economy is growing much faster than the traditional economy and firms that engage in online trading are more likely to be creating jobs.

With the benefits like cost-effectiveness, instant response, flexibility, convenience, effectiveness Digital marketing is making a strong impact in the world of marketing and advertising. There are several reasons to choose Digital Media Marketing. Here I have tried to mention ample points to choose Digital Marketing as a career option.

Reasons depicting Digital Marketing is a good career option:

  1. You can do work from home as a Freelancer.
  2. You can earn from Google Adsense without spending a plenty of money as a blogger.
  3. You can earn from Amazon, Flipkart and Facebook etc. without investing any money.
  4. You can earn from Youtube to promote your own video content.
  5. You can generate leads and sell to different companies from home.
  6. You can do affiliate marketing and earn commissions.
  7. You can reach your targeted customer and increase your sale without too many efforts.
  8. You can start your own business.
  9. Growing demand for jobs in India.
  10. You can become a professional marketer and work in companies.
  11. Pay Scales are good
  12. Digital Marketing is growing faster than Traditional Marketing.
  13. Digital Marketing career in India is one of the high paying careers in India. A fresher can start his career in digital marketing and can get a high paying job.

Digital marketing is itself a revolution. In a modern era like ours, fetching money from digital media has become a priority. Also selecting digital media marketing is a great career prospect since it gives you ample opportunities to select from.